The spark stage is often misunderstood because it doesn’t look the way people expect inspiration to look. We tend to imagine sparks as sudden clarity, bursts of motivation, or a flood of ideas that demand action. Something obvious. Something energizing. Something that feels like momentum.

In realit...

There’s a stage of building that rarely gets talked about honestly because it doesn’t look productive from the outside. You’re not launching. You’re not expanding. You’re not even particularly clear yet. Things feel foggy, uncertain, and slower than you expected.

This is the grounding stage.

It of...

Most creative women don’t walk away from their business because they don’t care enough.

They walk away because they care too much and don’t know how to keep carrying it the way they’ve been told they should.

For a long time, I believed that building something meaningful meant always being “on.” Al...