There’s a particular kind of exhaustion that comes from doing all the right things while feeling strangely absent from your work. You’re showing up. Tasks are getting done. Progress is visible. And yet something feels flat.

This kind of disconnect can be confusing because it doesn’t look like burno...

Rest and avoidance can look similar from the outside. Both involve slowing down. Both involve stepping away. But internally, they feel very different.

Avoidance is tense. There’s an undercurrent of guilt or resistance. You’re not really resting. You’re postponing something that feels heavy or uncle...

Stepping back is often framed as hesitation or fear. In business culture, movement is celebrated, while pause is questioned. If you slow down, you’re asked what’s wrong or what you’re avoiding. Rarely are you asked whether stepping back might actually be the most thoughtful choice available.

There ...

One of the most confusing experiences in creative business is when things appear to be working, but you don’t feel okay. The numbers might be fine. The structure might be solid. From the outside, it looks like success.

And yet something feels off.

It can be hard to talk about this honestly, becaus...