It’s easy to assume that a lack of momentum means a lack of motivation. When things slow down, we often question our commitment or discipline. We tell ourselves we should want it more.

But often, motivation isn’t the problem. Capacity is.

Capacity changes as life changes. Responsibilities shift. E...

Outgrowing the way you used to work can feel more emotional than people expect. Even when you know something no longer fits, letting go of it isn’t always clean or logical. Those systems, habits, and rhythms supported you for a long time. They helped you build something real.

When they stop working...

Most people don’t start selling online because they want to build a massive business. They start because they want something flexible, creative, and meaningful. Something that fits alongside their life instead of taking it over.

And for a while, that usually works.

But somewhere along the way, the...

For a long time, I thought being tired was just part of being responsible. Part of being someone who cared about what they were building. I assumed that if I wanted something meaningful, I should expect it to feel hard most of the time. So I pushed through exhaustion, ignored the signals, and told m...